Diploma in Corporate Communication Management
Modern day organizations are witnessing a transformative age in which digital media are integrating with traditional media and reshaping the landscape of communication. In order to thrive, succeed and sustain, now corporate became in a critical need to synchronized and ongoing corporate communication efforts, profound understanding of media innovation and well planned media management and public relations campaigns.
The Diploma in Corporate Communications (DCCM) offers a structured package of courses that gives trainees the basic knowledge and understanding of marketing, public relations and corporate communications. The (DCCM) program helps the participants to update their needs, gain professional needs and take steps into career shift.
The DCCM incorporates the practice of public relations, research, writing, advertising, marketing, management, IT, and ethics among others. This multidisciplinary curriculum is designed to give trainees the extra edge in their career as they need to develop and apply public relations administration skills and the knowledge of how contemporary societies work and interact with commercial, institutional and economical forces and trends.
The DCCM can be completed within seven-weeks. This comprehensive seven-week program covers all key disciplines, skills and best practice in corporate communication and public relations. It is recommended for corporate communications and PR specialists or academic faculty members seeking a comprehensive skill boost in a wide spectrum of professional competencies as part of their continuing professional development
All participants are required to complete a graduation project as part of their graduation requirements. The project is designed to ensure that participants are able to apply, analyze, synthesize and evaluate information and to communicate significant knowledge and understanding.
The topics covered by each course are detailed as follows:
Media Production: (16 Hours)
This course categorizes new media that emerged in recent years to communicate with customers, employees and other stakeholders. It also will discuss the challenges and opportunities around using these tools and technologies as part of corporate communication. This course promotes understanding of the practice of public relations from both theoretical and practical perspectives, discussing key concepts of public relations as a communication management function. This course guides students from the research, planning, and design stages of public relations public relations writing, to the production of effective public relations materials and using new techniques in the presentation.
Integrated Marketing Communication & Media Relations: (16 Hours)
This course will explore first the ways in which contemporary organizations organize communication activities in order to strategically plan and coordinate the release of messages to different stakeholder groups. This course will also explore three practical issues in corporate communication: how overall communication strategies are developed, how specific communication programs and campaigns are plans and executed, and how professionals can monitor and research the effects of their programs and campaigns. This course will also explore the use and effectiveness of specific media relations, techniques as well as strategies around new media and digital communication platforms.
Issues Management and Crisis Communication: (12 Hours)
This course will discuss how to analyze and understand issues, challenges and crisis may evolve and affect organizations beside how to work out appropriate communication strategies for dealing with them. Also, this course will discuss how organizations can prepare and plan for crisis and identify appropriate communication strategies that meet stakeholder expectations and protect the reputation of the corporate.
Writing for Public Relations Practitioners: (12 Hours)
The module provides a conceptual and practical treatment of the various skills required in writing effectively in the business environment and in the increasingly important online environment. This course introduces students to the new and varied ways to report stories online. It also explores the methods involved in selecting media and evaluating the success of communication campaigns. It emphasizes the importance of tailoring messages to specific audience needs and of behaving ethically towards publics.
Managing of Corporate International Communication: (12 Hours)
Cross-cultural communication is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. This course explores the effect of cross-culture and international communication on international marketing, public relations. Globalization the market reflected the need to understand more about the “other” for both corporations and small business for sake of business opportunities, job opportunities, sharing views and ideas, and a better understanding of the market. Nowadays corporations are devoting budgets for language, translation and culture, aspects due to approach corporate customers worldwide, negotiating with partners from different cultural background, combining communication strategies that should be tailored and accepted among stakeholders worldwide.
Media and Innovation: (12 Hours)
This course explores how changing technologies and changing modes of usage and engagement with media bring about media innovation and transformation of the media sector. This course helps to think creatively about the future of corporations that use digital media and how to become more active as producers (and re-distributors) of content, new genres, new social constellations and new business models. Participants will be working online and off-line and learn the basics of media production using the media tools of photography, video, audio production. Students apply these fundamentals by participating in hands-on group projects.
Upon the completion of this diploma the participants will:
• Rapidly adapt to the latest media innovations and trends.
• Enhance and protect their companies’ reputation and brand.
• Drive corporate communication in a way that creates value and relationships with different stakeholders.
• Enhance day to day work through the new acquired set of communication, leadership, decision making, conflict management and time management skills.
• Develop knowledge of cross-culture corporate communication.
• Secure exposure to international concepts.