Applied Digital Marketing Strategy Program
The diploma consists of 6 modules as follows:
Module 1: Marketing: A New Reality (6 Hours)
• Introduction to Marketing
• The evolution of the digital media
• Consumer behavior in the digital ear
• E-commerce
• Content marketing
Module2: Understanding the Digital Ecosystem (9 Hours)
• Introduction to Cyberspace
• Search Engine optimization and Marketing
• Digital Advertising and e-mail marketing
• Social Media Marketing
• Mobile Marketing Concepts
Module 3: Web Analytics and Social media Monitoring (6 Hours)
• Digital analytics methodologies
• Understanding metrics for optimized performance
• Measuring digital marketing campaigns
Module 4: Digital Entrepreneurship (6 Hours)
• Digital Marketing Business Model
• Online Branding
• Business Digital Readiness
• Customer relationship management and engagement
Module 5: Digital Marketing Strategies and Planning (6 Hours)
• Situational analysis
• Identifying your target audiences
• Setting digital marketing objectives
• Building an action plan and setting budgets
Module 6: Group Project (3 Hours)
• Outlines shall be provided to participants with a workbook
By the end of this diploma participants will be able to:
Our Professional Diploma in Digital Marketing is aimed at marketers with at least 2 years of experience in marketing and at the start of their digital marketing careers, as well as, experienced marketers whose experience only revolves around traditional marketing tools and need to explore the new era of digital marketing. It is also best suited for business owners who already have a background in marketing but want to improve their online engagement.
<p>Our main instructor is Mr. Rami Khodeir who holds around 16 years of experience in Marketing, and Sales within multinational organizations operating in many fields like FMCGs, Investment Banking, and ICT. (http://www.ramykhodeir.com/) </p>
Location: Regional IT Institute Premises.