Professional Diplomas

Applied Professional Digital Marketing Diploma

Program starting on:

The diploma consists of 6 modules as follows:

Module 1: Marketing: A New Reality (6 Hours)
•   Introduction to Marketing
•   The evolution of the digital media
•   Consumer behavior in the digital ear
•   E-commerce
•   Content marketing

Module2: Understanding the Digital Ecosystem (9 Hours)
•   Introduction to Cyberspace
•   Search Engine optimization and Marketing
•   Digital Advertising and e-mail marketing
•   Social Media Marketing
•   Mobile Marketing Concepts

Module 3: Web Analytics and Social media Monitoring (6 Hours)
•   Digital analytics methodologies
•   Understanding metrics for optimized performance
•   Measuring digital marketing campaigns

Module 4: Digital Entrepreneurship (6 Hours)
•   Digital Marketing Business Model
•   Online Branding
•   Business Digital Readiness
•   Customer relationship management and engagement

Module 5: Digital Marketing Strategies and Planning (6 Hours)
•   Situational analysis
•   Identifying your target audiences
•   Setting digital marketing objectives
•   Building an action plan and setting budgets

Module 6: Group Project (3 Hours)
•   Outlines shall be provided to participants with a workbook

By the end of this diploma participants will be able to:

Research, plan, strategize and better use the opportunities of digital communication
Make effective online assets
Use channels to drive traffic to those assets
Track and analyze to understand how assets and campaigns are performing.
Derive insight to improve and test assets and campaigns
Understand strategic digital marketing concepts and the tools to make informed decisions.

Our Professional Diploma in Digital Marketing is aimed at marketers with at least 2 years of experience in marketing and at the start of their digital marketing careers, as well as, experienced marketers whose experience only revolves around traditional marketing tools and need to explore the new era of digital marketing. It is also best suited for business owners who already have a background in marketing but want to improve their online engagement.

<p>Our main instructor is Mr. Rami Khodeir who holds around 16 years of experience in Marketing, and Sales within multinational organizations operating in many fields like FMCGs, Investment Banking, and ICT. (http://www.ramykhodeir.com/) </p>

Location: Regional IT Institute Premises.

Duration: 36 Hours – 1 month & half

Prerequisites: Participants should have at least 2 years of

experience in marketing or a certificate in marketing.

Registration Requirements: Registration form, graduation certificate copy, ID copy and 1 photo.

UPCOMING PROGRAMS

Interact

Testimonials

It was easy to choose RITI as it has an excellent reputation and previous students recommended it as the right choice; I found RITI's MsM MBA Program to offer the best academic program, faculty, and learning environment. Being lectured by a highly committed faculty, who shared their professional experiences, was a great added value to the courses. You are in small classes so you can interact personally with your classmates and professors. Pursuing an MBA has been one of the most enriching experiences in terms of personal growth. It has exposed me to new people, from so many different backgrounds and cultures. Academically speaking, the MBA represents for me a new way of learning, more self managed and customizable. An MBA provides interesting tools that can be applied in all sorts of situations and that can help in any kind of business. The MBA is not just about expanding your hard skills, it is about developing and strengthening your soft skills, encouraging long-term interpersonal relations, which are equally or more important; personally, I have grown more independent, confident and proactive. Thank you RITI for providing me with such a great experience. Pakinam Sadek Research Consultant Best Student Marketing 2004

Professional Diplomas