Professional Diplomas

Applied Digital Marketing Strategy Program Applied Digital Marketing Strategy Program

+ Program Dates

Program starting on:
  • 18-02-2017
  • 20-05-2017
  • 05-11-2017
  • 30-12-2017

+ Outlines

The diploma consists of 6 modules as follows:

Module 1: Marketing: A New Reality (6 Hours)
•    Introduction to Marketing
•    The evolution of the digital media
•    Consumer behavior in the digital ear
•    E-commerce
•    Content marketing

Module2: Understanding the Digital Ecosystem (9 Hours)
•    Introduction to Cyberspace
•    Search Engine optimization and Marketing
•    Digital Advertising and e-mail marketing
•    Social Media Marketing
•    Mobile Marketing Concepts

Module 3: Web Analytics and Social media Monitoring (6 Hours)
•    Digital analytics methodologies
•    Understanding metrics for optimized performance
•    Measuring digital marketing campaigns

Module 4: Digital Entrepreneurship (6 Hours)
•    Digital Marketing Business Model
•    Online Branding
•    Business Digital Readiness
•    Customer relationship management and engagement  

Module 5: Digital Marketing Strategies and Planning (6 Hours)
•    Situational analysis
•    Identifying your target audiences
•    Setting digital marketing objectives
•    Building an action plan and setting budgets

Module 6:  Group Project (3 Hours)
•    Outlines shall be provided to participants with a workbook

+ Key Benefits

By the end of this diploma participants will be able to:

  • Research, plan, strategize and better use the opportunities of digital communication
  • Make effective online assets
  • Use channels to drive traffic to those assets
  • Track and analyze to understand how assets and campaigns are performing.
  • Derive insight to improve and test assets and campaigns
  • Understand strategic digital marketing concepts and the tools to make informed decisions.

+ Participants' Profile

Our Professional Diploma in Digital Marketing is aimed at marketers with at least 2 years of experience in marketing and at the start of their digital marketing careers, as well as, experienced marketers whose experience only revolves around traditional marketing tools and need to explore the new era of digital marketing. It is also best suited for business owners who already have a background in marketing but want to improve their online engagement.

+ Instructors' Profile

<p>Our main instructor is Mr. Rami Khodeir who holds around 16 years of experience in Marketing, and Sales within multinational organizations operating in many fields like FMCGs, Investment Banking, and ICT.   ( </p>

+ Practical Information

Location: Regional IT Institute Premises.

Duration: 36 Hours – 1 month & half
Prerequisites: Participants should have at least 2 years of
experience in marketing or a certificate in marketing.
Registration Requirements: Registration form, graduation certificate copy, ID copy and 1 photo.